EDITOR'S CHOICE

Research/Trends

Attracting and Engaging Students in Today’s Environment

April 12, 2021 Jenny

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By Carol Aslanian, Founder and President, Aslanian Market Research, EducationDynamics
EducationDynamics surveyed over 3,000 current and prospective students over the course of 2020 to measure the demands and preferences of today’s online and post-traditional students, and how they are shifting.

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Marketing

TikTok – Generating Leads From Hard-to-Reach Consumers

March 7, 2021 Jenny

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By Ernie Decoite, VP of Digital Marketing, Becker Media
In the ever-changing digital landscape, TikTok shows early signs of being a game-changer for lead generation.

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Research/Trends

The Future of Career Education

February 8, 2021 Jenny

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By Wallace K. Pond, Ph.D.
Institutions that find a way to offer shorter, cheaper, high quality programs and credentials that lead directly to good employment opportunities, will be in high demand over the next several years as we work our way out of an economic depression and transition to the next normal in post-secondary education.

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Management

Morale Building at Pima Medical’s Colorado Springs Campus

January 11, 2021 Jenny

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By Tara Dailey, Regional Director of Operations, Pima Medical Institute
While campus morale is always important, the added strain of the COVID-19 pandemic and the workplace pivots that came along with that added an additional layer of stress for many. Pima Medical Institute utilizes FranklinCovey techniques to build morale and improve campus culture among faculty and staff of the Colorado Springs campus.

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Research/Trends

Human Work in the Age of Smart Machines – A Book Review

December 21, 2020 Jenny

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By Dr. Wallace E. Boston, Jr., President Emeritus, American Public University System
After reading a short blurb about “Human Work in the Age of Smart Machines,” by Lumina CEO Jamie Merisotis, Boston was skeptical that anyone would be able to make an argument that the number of jobs will increase as AI continues to be embraced by more and more companies. After reading and rereading “Human Work,” Boston continues to be a skeptic, but is more of a believer in the methodology proposed by Mr. Merisotis.

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Marketing

Is OTT the Next Big Thing in Higher Education Marketing?

November 17, 2020 Jenny

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By Lora Polich, Associate Director of Awareness Media, EducationDynamics
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and steps you can take to help you better reach prospective students.

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Management

How Career Colleges Can Thrive in Uncertain Times

October 12, 2020 Jenny

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By Rob Herndon, President, Entrepreneurial Learning Initiative
Uncertainty can be debilitating but learning how to think like an everyday entrepreneur can help your college thrive in uncertain times. It’s everyday entrepreneurs who provide the best examples of how to understand what entrepreneurial thinking is really about.

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Admissions

How Great Speaking Skills can Improve Online Admissions and Teaching Results

September 13, 2020 Jenny

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By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

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Management

Motivating Your Remote Workforce While Maintaining Compliance

July 14, 2020 Jenny

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By Elizabeth Keifer Herron, VP Solutions and Sales, Collegiate Admission and Retention Solutions (CARS)
The COVID-19 pandemic forced institutions to shift to remote work overnight. Even with a return to on-site work for some, institutions must adapt motivational techniques to support the blended workforce and expand compliance beyond higher education.

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