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Aaron-Miller-Mutalq-Dowaihy
Admissions

Pursuing Student and Exchange Visitor Program Certification to Attract International Students Benefits Career Colleges Willing to Undertake the Process

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By John Willis, President, MIAT College of Technology Houston Campus
One of the many ways that leaders of career schools can enhance their program offerings is to attract international students, which is proven to benefit the student, the school, and the U.S. economy. MIAT College of Technology Houston campus leaders initiated the SEVP certification process in May 2016 and secured approval in May 2017. Earlier this year, the Houston campus enrolled its first group of international students.
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Inclusive-Access-
Education Technology

Inclusive Access: Is it the Answer to Course Materials Accessibility and Affordability Challenges?

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By Bruce Schneider, Vice President of Business Engineering, Ambassador Education Solutions
Whether the challenge is accessibility or affordability or both, schools around the country are taking a hard look at their course materials programs and seeking innovative models that put the right materials in students’ hands, the right way and at the right price. Enter: Inclusive Access.
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generation-t
Admissions

Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.
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splittesting
Marketing

Job Security Through a Culture of Testing

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By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.
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Referrals
Admissions

The Communication Hierarchy – A Major Tool in Generating Referrals

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By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.
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