Editor’s Choice - Higher Education Articles

Marketing

Job Security Through a Culture of Testing

February 13, 2019 Jenny

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

Career Services

The Community Connection – How Pima Medical Institute Utilizes Strategic Partnerships

January 5, 2019 Jenny

169

By Jen Spurlin, Corporate Director of Education and John Hanson, Regional Director of Operations, Pima Medical Institute
A look at how Pima Medical Institute utilizes strategic community partnerships to further its mission to improve people’s lives by providing the best value in medical career education.

Admissions

The Communication Hierarchy – A Major Tool in Generating Referrals

December 7, 2018 Jenny

By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.

Admissions

Filling the Education-Healthcare Pipeline – Panel Perspectives at the UMA 360 Degree Summit

November 10, 2018 Jenny

By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
At the recent UMA 360 Summit: Perspectives on Healthcare Innovation, former governor of Massachusetts and Ultimate Medical Academy Executive Chair of the Board of Directors Jane Swift led a panel of local hospital, community, and education experts in a discussion to explore healthcare opportunities and perspectives in an industry experiencing workforce shortages and greater demands from an aging population.

Accounting

The New Audit Guide and What we Learned

October 14, 2018 Jenny

139

By Michael Wherry, Director, McClintock & Associates, PC
As was expected, the Audit Guide added significantly more audit work, increased the hours necessary to complete the audit, and delayed the issuance of the reports. During July, our firm spent time quantifying the hours and the impact on our firm and to our clients.

Admissions

The Hidden Motivations of Prospective Students – New Research

September 9, 2018 Jenny

263

By Shane Sparks, Co-founder, Enrollment Resources
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey. An analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in the process, their work situation and motivations.

Student Support

No Internet? No Device? No Problem: Making Electronic Course Materials Easily Accessible

August 4, 2018 Jenny

By Bruce Schneider, Vice President of Business Engineering, Ambassador Education Solutions
Digital course materials can increase convenience and reduce costs, yet they are dependent upon student accessibility. Learn how a device program can help and explore important considerations along the way, including offering Wi-Fi hotspots, delivering print-on-demand options, and allowing for downloadable digital content.

Marketing

4 Optimizations you Should do Before Spending Another Dollar on Ads

July 13, 2018 Jenny

By Cassie Costner, Website Project Manager, Oozle Media
Before spending another dollar on any type of ad, learn how to assess your website and the target demographic. Make the most of every click by optimizing your website for conversions by following these simple steps.

Compliance

Wary About Clery? On the Frontlines of Title IX?

June 12, 2018 Jenny

By Jovita Foster, Partner and Salama Gallimore, Associate, Armstrong Teasdale
The summer is a great time for college and university officials to begin compiling campus crime statistics and gathering policies and procedural information for reporting mandated by the Clery Act.