Editor’s Choice - Higher Education Articles

Admissions

How Great Speaking Skills can Improve Online Admissions and Teaching Results

September 13, 2020 Jenny

161

By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

Management

Motivating Your Remote Workforce While Maintaining Compliance

July 14, 2020 Jenny

By Elizabeth Keifer Herron, VP Solutions and Sales, Collegiate Admission and Retention Solutions (CARS)
The COVID-19 pandemic forced institutions to shift to remote work overnight. Even with a return to on-site work for some, institutions must adapt motivational techniques to support the blended workforce and expand compliance beyond higher education.

School Operations

Reopening MIAT College Campuses with Compliance, Care, and Compassion

June 12, 2020 Jenny

By Jennifer Paugh, President and John Willis, President, MIAT College of Technology
Although the reality of this COVID-19 pandemic has hit MIAT College of Technology and peers extremely hard, MIAT is adapting quickly and moving forward while complying with local, state, and federal guidelines.

Education Technology

Why Inclusive Access Makes Sense Now More Than Ever

May 8, 2020 Jenny

123

By Michelle Leontis, Vice President of Product Management, Ambassador Education Solutions
Students’ primary course material concerns focus on affordability and accessibility. As a result, schools, publishers and course materials providers are coming together to deliver Inclusive Access programs that ease costs and complexities.

Student Support

Strong Start – Orienting Students to Success

April 15, 2020 Jenny

By Martha Lanaghen, Founder and CEO, The Sparrow Group
Martha Lanaghen worked with a multi-campus college system to evaluate their orientation programs with the hopes of increasing start rates. They identified core fears shared by most students, then changed orientation and early-tenure student services. The result was a 200 basis point improvement in lead to start.

Marketing

Spend More Time, Not Money on Your Core Marketing

March 9, 2020 Jenny

By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.

Marketing

Authenticity, Privacy, Student-Centered Content are the Key to Successful Enrollment Growth

February 9, 2020 Jenny

By Eric McGee, Director of Marketing & Corporate Communications, EducationDynamics
To succeed in 2020, your marketing should strive for authenticity, transparency, and trustworthiness. Standing out requires colleges and universities to keep their focus firmly on prospective students.

Student Support

Teletherapy App Provides Students Convenience, Privacy and Choice of Therapist

January 11, 2020 Jenny

207

Written from an interview with Robert M. Keiser, MBA, Executive Director, Southeastern College/Southeastern Institute and Srikanth Santhanam, Senior Vice President, META
In order to combat mental illness among students, faculty and staff, Southeastern College and Southeastern Institute have partnered with the META teletherapy app. The app provides users with convenience and the freedom to choose a mental health therapist who best fits their needs.

Admissions

Admissions 2020 and Beyond

December 13, 2019 Jenny

175

By Dr. Jean Norris, Managing Partner/CEO, Norton Norris, Inc.
This article examines the preferences of consumers and how other industries have adapted to realize greater success and client satisfaction. Reducing “friction” in the recruitment process and changing the value proposition in admissions are two areas that are explored in-depth.

EDITOR'S CHOICE