Editor’s Choice - Higher Education Articles

Strong Start – Orienting Students to Success

April 15, 2020 Jenny

By Martha Lanaghen, Founder and CEO, The Sparrow Group
Martha Lanaghen worked with a multi-campus college system to evaluate their orientation programs with the hopes of increasing start rates. They identified core fears shared by most students, then changed orientation and early-tenure student services. The result was a 200 basis point improvement in lead to start.

Marketing

Spend More Time, Not Money on Your Core Marketing

March 9, 2020 Jenny

By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.

Marketing

Authenticity, Privacy, Student-Centered Content are the Key to Successful Enrollment Growth

February 9, 2020 Jenny

By Eric McGee, Director of Marketing & Corporate Communications, EducationDynamics
To succeed in 2020, your marketing should strive for authenticity, transparency, and trustworthiness. Standing out requires colleges and universities to keep their focus firmly on prospective students.

Student Support

Teletherapy App Provides Students Convenience, Privacy and Choice of Therapist

January 11, 2020 Jenny

156

Written from an interview with Robert M. Keiser, MBA, Executive Director, Southeastern College/Southeastern Institute and Srikanth Santhanam, Senior Vice President, META
In order to combat mental illness among students, faculty and staff, Southeastern College and Southeastern Institute have partnered with the META teletherapy app. The app provides users with convenience and the freedom to choose a mental health therapist who best fits their needs.

Admissions

Admissions 2020 and Beyond

December 13, 2019 Jenny

158

By Dr. Jean Norris, Managing Partner/CEO, Norton Norris, Inc.
This article examines the preferences of consumers and how other industries have adapted to realize greater success and client satisfaction. Reducing “friction” in the recruitment process and changing the value proposition in admissions are two areas that are explored in-depth.

Distance Education

Innovative Approaches to Online Student Engagement Outside the Virtual Classroom

November 11, 2019 Jenny

673

By Sharon F. Goldstein, Campus Operating Officer, Online Campus, Berkeley College
Are your online students engaged in co-curricular events and activities outside the virtual classroom? Join Berkeley College as we spotlight innovative approaches to online student engagement and share the program planning roadmap we utilize for both development and continuous improvement.

Legal and Regulatory Issues

Beginning to Make Sense of the New Borrower Defense Regulations

October 13, 2019 Jenny

By Michael T. Wherry, CPA, McClintock & Associates
The finalized borrower defense to repayment regulations will be making major changes or modifying and clarifying existing rules. With less than a year before they become effective, institutions have some time to plan for their implementation, but preparation should begin now.

Legal and Regulatory Issues

Process Makes Perfect: How the Accommodation Process Supports Students with Disabilities and Safeguards Valuable College Resources

September 4, 2019 Jenny

By Jessica High, Attorney and Bryce Young, Attorney, Duane Morris, LLP
Since 2005, disability rights cases have increased by almost 395 percent. Following the same process for every student will always lead to the right result, no matter the facts or situation. While this may not immunize your institution from a complaint or lawsuit, following and documenting a process bolsters your defenses greatly.

Admissions

Pursuing Student and Exchange Visitor Program Certification to Attract International Students Benefits Career Colleges Willing to Undertake the Process

August 6, 2019 Jenny

103

By John Willis, President, MIAT College of Technology Houston Campus
One of the many ways that leaders of career schools can enhance their program offerings is to attract international students, which is proven to benefit the student, the school, and the U.S. economy. MIAT College of Technology Houston campus leaders initiated the SEVP certification process in May 2016 and secured approval in May 2017. Earlier this year, the Houston campus enrolled its first group of international students.

EDITOR'S CHOICE