EDITOR'S CHOICE

 
generation-t
Admissions

Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.
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splittesting
Marketing

Job Security Through a Culture of Testing

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By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.
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Referrals
Admissions

The Communication Hierarchy – A Major Tool in Generating Referrals

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By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.
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Healthcare-Pipeline
Admissions

Filling the Education-Healthcare Pipeline – Panel Perspectives at the UMA 360 Degree Summit

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By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
At the recent UMA 360 Summit: Perspectives on Healthcare Innovation, former governor of Massachusetts and Ultimate Medical Academy Executive Chair of the Board of Directors Jane Swift led a panel of local hospital, community, and education experts in a discussion to explore healthcare opportunities and perspectives in an industry experiencing workforce shortages and greater demands from an aging population.
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auditguide
Accounting

The New Audit Guide and What we Learned

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By Michael Wherry, Director, McClintock & Associates, PC
As was expected, the Audit Guide added significantly more audit work, increased the hours necessary to complete the audit, and delayed the issuance of the reports. During July, our firm spent time quantifying the hours and the impact on our firm and to our clients.
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