Editor’s Choice - Higher Education Articles

Human Work in the Age of Smart Machines – A Book Review

December 21, 2020 Jenny

By Dr. Wallace E. Boston, Jr., President Emeritus, American Public University System
After reading a short blurb about “Human Work in the Age of Smart Machines,” by Lumina CEO Jamie Merisotis, Boston was skeptical that anyone would be able to make an argument that the number of jobs will increase as AI continues to be embraced by more and more companies. After reading and rereading “Human Work,” Boston continues to be a skeptic, but is more of a believer in the methodology proposed by Mr. Merisotis.

Marketing

Is OTT the Next Big Thing in Higher Education Marketing?

November 17, 2020 Jenny

By Lora Polich, Associate Director of Awareness Media, EducationDynamics
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and steps you can take to help you better reach prospective students.

Management

How Career Colleges Can Thrive in Uncertain Times

October 12, 2020 Jenny

By Rob Herndon, President, Entrepreneurial Learning Initiative
Uncertainty can be debilitating but learning how to think like an everyday entrepreneur can help your college thrive in uncertain times. It’s everyday entrepreneurs who provide the best examples of how to understand what entrepreneurial thinking is really about.

Admissions

How Great Speaking Skills can Improve Online Admissions and Teaching Results

September 13, 2020 Jenny

299

By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

Management

Motivating Your Remote Workforce While Maintaining Compliance

July 14, 2020 Jenny

By Elizabeth Keifer Herron, VP Solutions and Sales, Collegiate Admission and Retention Solutions (CARS)
The COVID-19 pandemic forced institutions to shift to remote work overnight. Even with a return to on-site work for some, institutions must adapt motivational techniques to support the blended workforce and expand compliance beyond higher education.

School Operations

Reopening MIAT College Campuses with Compliance, Care, and Compassion

June 12, 2020 Jenny

By Jennifer Paugh, President and John Willis, President, MIAT College of Technology
Although the reality of this COVID-19 pandemic has hit MIAT College of Technology and peers extremely hard, MIAT is adapting quickly and moving forward while complying with local, state, and federal guidelines.

Education Technology

Why Inclusive Access Makes Sense Now More Than Ever

May 8, 2020 Jenny

244

By Michelle Leontis, Vice President of Product Management, Ambassador Education Solutions
Students’ primary course material concerns focus on affordability and accessibility. As a result, schools, publishers and course materials providers are coming together to deliver Inclusive Access programs that ease costs and complexities.

Student Support

Strong Start – Orienting Students to Success

April 15, 2020 Jenny

By Martha Lanaghen, Founder and CEO, The Sparrow Group
Martha Lanaghen worked with a multi-campus college system to evaluate their orientation programs with the hopes of increasing start rates. They identified core fears shared by most students, then changed orientation and early-tenure student services. The result was a 200 basis point improvement in lead to start.

Marketing

Spend More Time, Not Money on Your Core Marketing

March 9, 2020 Jenny

108

By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.

EDITOR'S CHOICE