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iHeartMedia and CSPEN Partner to Help Career Colleges Market Their Brand

By Sara Klein, written from interviews with Bob Quier, iHeartMedia, Tom Netting, CSPEN, Theresa Moriarty and Joel English, Centura College, Tidewater Tech and Aviation Institute of Maintenance
This article details ways that the mass media company, iHeartMedia, can be effectively utilized to advertise career colleges in multiple markets over multiple platforms. Additionally, iHeartMedia brings a charitable option to the table through their partnership with the Central States Private Education Network (CSPEN).

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

6 Tips to Jumpstart Your Digital Recruiting in 2017

By Dr. Andy Beedle, Chief Digital Strategist, Norton|Norris, Inc.
The elation of January’s massive influx of traffic has been replaced by February’s “time to clean up after the party” blues. The digital outlook for 2017 looks brighter than ever. Dr. Beedle describes some solid (and easy-to-execute) tactics that will improve your results.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Lead the Conversation: Why you Need to Work With the Media

By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Higher Education Marketing as a Gainful Employment Resource

By Richard McCulloch, Vice-President of Client Services, Tribeca Marketing Group
A creative redefinition of your comprehensive marketing strategy is an opportunity to improve the outcomes for your institution, not only because of the gainful employment regulations, but as a means to elevate the value proposition of attending your institution.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision