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To Understand the Future, We Must Study the Past

The Future of Marketing Education
By Kristopher T. Loretz, President, Southeastern College
Over the vast course of educational history, recruitment practices have evolved. Social media, mobile media and other forms of online and multimedia marketing are and will forever be changing the recruitment landscape for all types of educational organizations. Loretz’s research concluded the future of marketing cannot be a “cookie-cutter” formula.

TikTok – Generating Leads From Hard-to-Reach Consumers

CECU Taskforce Releases New Guide Designed for Educational Marketing

By Mitch Talenfeld, CEO, MDT Marketing
Compliance & Best Practices in Student Inquiry Generation: A Guide for Schools was released with the sincere desire that institutions will build or update their existing third-party lead generator processes accordingly to ensure marketing messages are honest, easy-to-understand and compliant with education and marketing laws.

To Understand the Future, We Must Study the Past

Social Media Fosters Human Connection During COVID-19

By Suzanne Gragg, Vice President of Public Relations & Social Media, Gragg Advertising
In the absence of in-person human interaction, consumers are turning online to fill that void. Social media has become one of the primary sources of human connection. People are hungry for a direct connection and successful businesses are poised to cultivate those meaningful relationships.

To Understand the Future, We Must Study the Past

Job Security Through a Culture of Testing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

To Understand the Future, We Must Study the Past