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Bridging the Admissions-Marketing Divide

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

The Hidden Motivations of Prospective Students – New Research

iHeartMedia and CSPEN Partner to Help Career Colleges Market Their Brand

By Sara Klein, written from interviews with Bob Quier, iHeartMedia, Tom Netting, CSPEN, Theresa Moriarty and Joel English, Centura College, Tidewater Tech and Aviation Institute of Maintenance
This article details ways that the mass media company, iHeartMedia, can be effectively utilized to advertise career colleges in multiple markets over multiple platforms. Additionally, iHeartMedia brings a charitable option to the table through their partnership with the Central States Private Education Network (CSPEN).

Bridging the Admissions-Marketing Divide

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

Bridging the Admissions-Marketing Divide