Marketing

Is OTT the Next Big Thing in Higher Education Marketing?

November 17, 2020 Jenny

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Marketing

By Lora Polich, Associate Director of Awareness Media, EducationDynamics
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and steps you can take to help you better reach prospective students.

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Social Media Fosters Human Connection During COVID-19

Social Media Fosters Human Connection During COVID-19

September 13, 2020 Jenny

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Marketing

By Suzanne Gragg, Vice President of Public Relations & Social Media, Gragg Advertising
In the absence of in-person human interaction, consumers are turning online to fill that void. Social media has become one of the primary sources of human connection. People are hungry for a direct connection and successful businesses are poised to cultivate those meaningful relationships.

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Is OTT the Next Big Thing in Higher Education Marketing?

Spend More Time, Not Money on Your Core Marketing

March 9, 2020 Jenny

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Marketing

By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.

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Is OTT the Next Big Thing in Higher Education Marketing?

Authenticity, Privacy, Student-Centered Content are the Key to Successful Enrollment Growth

February 9, 2020 Jenny

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Marketing

By Eric McGee, Director of Marketing & Corporate Communications, EducationDynamics
To succeed in 2020, your marketing should strive for authenticity, transparency, and trustworthiness. Standing out requires colleges and universities to keep their focus firmly on prospective students.

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Is OTT the Next Big Thing in Higher Education Marketing?

Connected TV – Revolutionizing an Industry

March 15, 2019 Jenny

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Marketing

By Brent Davis, Senior Director of Accounts, Becker Media
The fall of cable TV subscriptions has led to the rise of streaming and Connected TV. What has happened, and where does that leave us in 2019?

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Is OTT the Next Big Thing in Higher Education Marketing?

Job Security Through a Culture of Testing

February 13, 2019 Jenny

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Marketing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

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Is OTT the Next Big Thing in Higher Education Marketing?

How to Show up on Page One of a Google Search Without Paying Google

January 5, 2019 Jenny

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Marketing

By Andy Kelley, Founder and CEO, ESM Digital
Your website and its content have the power to enroll more students. If you want to show up on page one of a Google search in 2019, optimize what you own and activate content as the inquiry channel it has the potential to be.

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Is OTT the Next Big Thing in Higher Education Marketing?

Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

November 10, 2018 Jenny

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Marketing

By Brian Walker, Executive Vice President, Statwax
Don’t settle for a stagnant paid search strategy that’s no longer producing efficient inquiries. The changing behavior of your school’s prospects can help uncover some unique new ways to optimize PPC.

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Is OTT the Next Big Thing in Higher Education Marketing?

Bridging the Admissions-Marketing Divide

July 13, 2018 Jenny

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Admissions

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

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Is OTT the Next Big Thing in Higher Education Marketing?

4 Optimizations you Should do Before Spending Another Dollar on Ads

July 13, 2018 Jenny

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Marketing

By Cassie Costner, Website Project Manager, Oozle Media
Before spending another dollar on any type of ad, learn how to assess your website and the target demographic. Make the most of every click by optimizing your website for conversions by following these simple steps.

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Is OTT the Next Big Thing in Higher Education Marketing?