Marketing

Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

November 10, 2018 Jenny

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Marketing

By Brian Walker, Executive Vice President, Statwax
Don’t settle for a stagnant paid search strategy that’s no longer producing efficient inquiries. The changing behavior of your school’s prospects can help uncover some unique new ways to optimize PPC.

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Bridging the Admissions-Marketing Divide

Bridging the Admissions-Marketing Divide

July 13, 2018 Jenny

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Admissions

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

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The Communication Hierarchy – A Major Tool in Generating Referrals

4 Optimizations you Should do Before Spending Another Dollar on Ads

July 13, 2018 Jenny

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Marketing

By Cassie Costner, Website Project Manager, Oozle Media
Before spending another dollar on any type of ad, learn how to assess your website and the target demographic. Make the most of every click by optimizing your website for conversions by following these simple steps.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

Is Your Website AMD’d?

June 12, 2018 Jenny

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Marketing

By Gregory Gragg, CEO, Gragg Advertising, Lever1 and IntegriShield
In order to remain competitive in the marketplace; AMP is a must for any business. The statistics don’t lie, and consumers simply don’t have the time to wait for anything less.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

Digital Natives – What Makes Them Tick?

April 7, 2018 Jenny

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Marketing

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
In this article you will discover the true differences between Digital Natives and Digital Immigrants. By defining the differences, understanding their thought process and recognizing what is truly important to Digital Natives you can start to connect with them and finally communicate productively.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

March 10, 2018 Jenny

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Marketing

By Wallace K. Pond, Ph.D., www.WallaceKPond.com
In the current rapid change, hyper-competitive, highly commoditized world of career education, a more important question relative to the future success of a college or university might be: Why would a student choose us?

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

iHeartMedia and CSPEN Partner to Help Career Colleges Market Their Brand

February 14, 2018 Jenny

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Marketing

By Sara Klein, written from interviews with Bob Quier, iHeartMedia, Tom Netting, CSPEN, Theresa Moriarty and Joel English, Centura College, Tidewater Tech and Aviation Institute of Maintenance
This article details ways that the mass media company, iHeartMedia, can be effectively utilized to advertise career colleges in multiple markets over multiple platforms. Additionally, iHeartMedia brings a charitable option to the table through their partnership with the Central States Private Education Network (CSPEN).

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

Branding Strategies for Student Engagement

October 2, 2017 Jenny

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Marketing

By Darryl Mattox, President/COO, Gragg Advertising
Learn how to separate your school from the competition while exploring strategies behind branding, website design and digital marketing that work.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

The Importance of Reviews for Career Schools

September 3, 2017 Jenny

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Marketing

By Chris Linford, CEO, Oozle Media
Google reviews are an important part of any career school marketing campaign, so it’s important to know what to do when your students and/or guests leave reviews for your school.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

July 10, 2017 Jenny

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Marketing

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

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Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy