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Social Media Fosters Human Connection During COVID-19

By Suzanne Gragg, Vice President of Public Relations & Social Media, Gragg Advertising
In the absence of in-person human interaction, consumers are turning online to fill that void. Social media has become one of the primary sources of human connection. People are hungry for a direct connection and successful businesses are poised to cultivate those meaningful relationships.

Spend More Time, Not Money on Your Core Marketing

Job Security Through a Culture of Testing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

Social Media Fosters Human Connection During COVID-19

Bridging the Admissions-Marketing Divide

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

How Great Speaking Skills can Improve Online Admissions and Teaching Results