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Job Security Through a Culture of Testing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

Spend More Time, Not Money on Your Core Marketing

Bridging the Admissions-Marketing Divide

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

Immediate Steps to Set Up for Virtual Admissions

Digital Natives – What Makes Them Tick?

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
In this article you will discover the true differences between Digital Natives and Digital Immigrants. By defining the differences, understanding their thought process and recognizing what is truly important to Digital Natives you can start to connect with them and finally communicate productively.

Spend More Time, Not Money on Your Core Marketing