Marketing

To Understand the Future, We Must Study the Past

June 20, 2021 Jenny

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Marketing

The Future of Marketing Education
By Kristopher T. Loretz, President, Southeastern College
Over the vast course of educational history, recruitment practices have evolved. Social media, mobile media and other forms of online and multimedia marketing are and will forever be changing the recruitment landscape for all types of educational organizations. Loretz’s research concluded the future of marketing cannot be a “cookie-cutter” formula.

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TikTok – Generating Leads From Hard-to-Reach Consumers

TikTok – Generating Leads From Hard-to-Reach Consumers

March 7, 2021 Jenny

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Marketing

By Ernie Decoite, VP of Digital Marketing, Becker Media
In the ever-changing digital landscape, TikTok shows early signs of being a game-changer for lead generation.

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To Understand the Future, We Must Study the Past

Google Updates That are Changing Everything

March 7, 2021 Jenny

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Marketing

By Tammy Miles, Director of Insights and Chris Cunningham, Conversion Leader, Enrollment Resources
Google has changed the way they are going to show you data, with great implications for many schools. Here is what you need to know.

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To Understand the Future, We Must Study the Past

CECU Taskforce Releases New Guide Designed for Educational Marketing

February 8, 2021 Jenny

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Marketing

By Mitch Talenfeld, CEO, MDT Marketing
Compliance & Best Practices in Student Inquiry Generation: A Guide for Schools was released with the sincere desire that institutions will build or update their existing third-party lead generator processes accordingly to ensure marketing messages are honest, easy-to-understand and compliant with education and marketing laws.

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To Understand the Future, We Must Study the Past

Is OTT the Next Big Thing in Higher Education Marketing?

November 17, 2020 Jenny

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Marketing

By Lora Polich, Associate Director of Awareness Media, EducationDynamics
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and steps you can take to help you better reach prospective students.

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To Understand the Future, We Must Study the Past

Social Media Fosters Human Connection During COVID-19

September 13, 2020 Jenny

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Marketing

By Suzanne Gragg, Vice President of Public Relations & Social Media, Gragg Advertising
In the absence of in-person human interaction, consumers are turning online to fill that void. Social media has become one of the primary sources of human connection. People are hungry for a direct connection and successful businesses are poised to cultivate those meaningful relationships.

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To Understand the Future, We Must Study the Past

Spend More Time, Not Money on Your Core Marketing

March 9, 2020 Jenny

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Marketing

By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.

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To Understand the Future, We Must Study the Past

Authenticity, Privacy, Student-Centered Content are the Key to Successful Enrollment Growth

February 9, 2020 Jenny

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Marketing

By Eric McGee, Director of Marketing & Corporate Communications, EducationDynamics
To succeed in 2020, your marketing should strive for authenticity, transparency, and trustworthiness. Standing out requires colleges and universities to keep their focus firmly on prospective students.

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To Understand the Future, We Must Study the Past

Connected TV – Revolutionizing an Industry

March 15, 2019 Jenny

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Marketing

By Brent Davis, Senior Director of Accounts, Becker Media
The fall of cable TV subscriptions has led to the rise of streaming and Connected TV. What has happened, and where does that leave us in 2019?

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To Understand the Future, We Must Study the Past

Job Security Through a Culture of Testing

February 13, 2019 Jenny

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Marketing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

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To Understand the Future, We Must Study the Past