Marketing

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

March 10, 2018 Jenny

Marketing

By Wallace K. Pond, Ph.D., www.WallaceKPond.com
In the current rapid change, hyper-competitive, highly commoditized world of career education, a more important question relative to the future success of a college or university might be: Why would a student choose us?

iHeartMedia and CSPEN Partner to Help Career Colleges Market Their Brand

February 14, 2018 Jenny

Marketing

By Sara Klein, written from interviews with Bob Quier, iHeartMedia, Tom Netting, CSPEN, Theresa Moriarty and Joel English, Centura College, Tidewater Tech and Aviation Institute of Maintenance
This article details ways that the mass media company, iHeartMedia, can be effectively utilized to advertise career colleges in multiple markets over multiple platforms. Additionally, iHeartMedia brings a charitable option to the table through their partnership with the Central States Private Education Network (CSPEN).

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Branding Strategies for Student Engagement

October 2, 2017 Jenny

Marketing

By Darryl Mattox, President/COO, Gragg Advertising
Learn how to separate your school from the competition while exploring strategies behind branding, website design and digital marketing that work.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

The Importance of Reviews for Career Schools

September 3, 2017 Jenny

Marketing

By Chris Linford, CEO, Oozle Media
Google reviews are an important part of any career school marketing campaign, so it’s important to know what to do when your students and/or guests leave reviews for your school.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

July 10, 2017 Jenny

Marketing

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

CPI is out. ROI is in.

May 13, 2017 Jenny

Marketing

By Lisa Olmedo, VP of Client Relations, Gragg Advertising
Avoid common mistakes that limit your marketing’s impact and jeopardize your ability to hit enrollment goals. And gain insight on how to create a strong marketing mix that will generate the best return on your investment.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

6 Tips to Jumpstart Your Digital Recruiting in 2017

April 9, 2017 Jenny

Marketing

By Dr. Andy Beedle, Chief Digital Strategist, Norton|Norris, Inc.
The elation of January’s massive influx of traffic has been replaced by February’s “time to clean up after the party” blues. The digital outlook for 2017 looks brighter than ever. Dr. Beedle describes some solid (and easy-to-execute) tactics that will improve your results.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Enrollment Growth Strategies for New and Existing Programs

October 10, 2016 Jenny

Marketing

By Cat Vaughn, Vice President, Data Strategy & Analytics, Gragg Advertising
Whether you are looking to launch a new program offering or fix and grow your existing programs, this article will give you a glimpse at best practices surrounding program analysis and planning.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Lead the Conversation: Why you Need to Work With the Media

October 9, 2016 Jenny

Marketing

By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

Higher Education Marketing as a Gainful Employment Resource

July 7, 2016 Jenny

Marketing

By Richard McCulloch, Vice-President of Client Services, Tribeca Marketing Group
A creative redefinition of your comprehensive marketing strategy is an opportunity to improve the outcomes for your institution, not only because of the gainful employment regulations, but as a means to elevate the value proposition of attending your institution.

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