Home 2015 December

Turning Strangers into Students® (and Advocates) – A Study on Inbound Marketing and Recruitment in Higher Education (Part 2)

By Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. and Linda Ganster, Managing Partner, The Grandview Group
Welcome to Part 2 of our 3-part series “Turning Strangers into Students® – A Study on Inbound Marketing and Recruitment in Higher Education.” In Part 1, we looked at both the challenges and opportunities that face the career school sector with a focus on those working in admissions.

Reanimating Your Zombie Leads

Developing and Managing a Personal Brand

Jeff Bockelman, CEO & Founder, CareerScribe and Pedagog
The economy is growing, unemployment is falling, and companies are finally hiring again, so this is the perfect time for your students to be evaluating the value of their professional asset and the habits they have – or don’t have, but they need to be prepared to promote themselves.

Placement Rate Misrepresentation – Background, Analysis and Prevention

CFPB Rules Proposal may Drastically Impact School Arbitration Agreements

By Bill Ojile, Partner, and Henry Baskerville, Of Counsel, Armstrong Teasdale, LLP
On October 7, 2015, the Consumer Financial Protection Bureau (CFPB) announced its intent to launch a rulemaking process that would prohibit companies from using arbitration clauses that preclude consumers from filing class action lawsuits.

The Resurrection of the Obama-Era Borrower Defense to Repayment Rule