Marketing

Why a Compelling Value Proposition is More Important to Your School Than Mission and Vision

March 10, 2018 Jenny

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Marketing

By Wallace K. Pond, Ph.D., www.WallaceKPond.com
In the current rapid change, hyper-competitive, highly commoditized world of career education, a more important question relative to the future success of a college or university might be: Why would a student choose us?

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To Understand the Future, We Must Study the Past

Branding Strategies for Student Engagement

October 2, 2017 Jenny

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Marketing

By Darryl Mattox, President/COO, Gragg Advertising
Learn how to separate your school from the competition while exploring strategies behind branding, website design and digital marketing that work.

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To Understand the Future, We Must Study the Past

Google Updates That are Changing Everything

March 7, 2021 Jenny

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Marketing

By Tammy Miles, Director of Insights and Chris Cunningham, Conversion Leader, Enrollment Resources
Google has changed the way they are going to show you data, with great implications for many schools. Here is what you need to know.

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To Understand the Future, We Must Study the Past

Connected TV – Revolutionizing an Industry

March 15, 2019 Jenny

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Marketing

By Brent Davis, Senior Director of Accounts, Becker Media
The fall of cable TV subscriptions has led to the rise of streaming and Connected TV. What has happened, and where does that leave us in 2019?

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To Understand the Future, We Must Study the Past

Is Your Website AMD’d?

June 12, 2018 Jenny

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Marketing

By Gregory Gragg, CEO, Gragg Advertising, Lever1 and IntegriShield
In order to remain competitive in the marketplace; AMP is a must for any business. The statistics don’t lie, and consumers simply don’t have the time to wait for anything less.

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To Understand the Future, We Must Study the Past

Reach More Prospects – and Get Better Inquiries – From Your Paid Search Strategy

November 10, 2018 Jenny

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Marketing

By Brian Walker, Executive Vice President, Statwax
Don’t settle for a stagnant paid search strategy that’s no longer producing efficient inquiries. The changing behavior of your school’s prospects can help uncover some unique new ways to optimize PPC.

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To Understand the Future, We Must Study the Past

iHeartMedia and CSPEN Partner to Help Career Colleges Market Their Brand

February 14, 2018 Jenny

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Marketing

By Sara Klein, written from interviews with Bob Quier, iHeartMedia, Tom Netting, CSPEN, Theresa Moriarty and Joel English, Centura College, Tidewater Tech and Aviation Institute of Maintenance
This article details ways that the mass media company, iHeartMedia, can be effectively utilized to advertise career colleges in multiple markets over multiple platforms. Additionally, iHeartMedia brings a charitable option to the table through their partnership with the Central States Private Education Network (CSPEN).

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To Understand the Future, We Must Study the Past

Enrollment Growth Strategies for New and Existing Programs

October 10, 2016 Jenny

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Marketing

By Cat Vaughn, Vice President, Data Strategy & Analytics, Gragg Advertising
Whether you are looking to launch a new program offering or fix and grow your existing programs, this article will give you a glimpse at best practices surrounding program analysis and planning.

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To Understand the Future, We Must Study the Past

Evaluating the Lifecycle of a Student Inquiry

September 10, 2015 Staff

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Marketing

By Martin Lind, Director, Education Vertical, Velocify and Liz Dye, Director of Marketing Analytics, Sparkroom
What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions to find out.

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To Understand the Future, We Must Study the Past