By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.
By Aaron Edwards and Jeremy Schoen, Co-Founders, EdwardsSchoen
You don’t have to spend more money on marketing to get better results. ES reviews some common pitfalls and offers insights for ensuring you are getting the most out of your core marketing efforts.
By Lora Polich, Associate Director of Awareness Media, EducationDynamics
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and steps you can take to help you better reach prospective students.
By Ernie Decoite, VP of Digital Marketing, Becker Media
In the ever-changing digital landscape, TikTok shows early signs of being a game-changer for lead generation.
By Cassie Costner, Website Project Manager, Oozle Media
Before spending another dollar on any type of ad, learn how to assess your website and the target demographic. Make the most of every click by optimizing your website for conversions by following these simple steps.
By Eric McGee, Director of Marketing & Corporate Communications, EducationDynamics
To succeed in 2020, your marketing should strive for authenticity, transparency, and trustworthiness. Standing out requires colleges and universities to keep their focus firmly on prospective students.
DeVry Education Group, a global education provider, announced today that Patrick Unzicker has been named senior vice president, chief financial officer and treasurer of DeVry Group, effective May 31, 2016. Unzicker was most recently vice president, chief accounting officer and treasurer of DeVry Group. He succeeds Timothy Wiggins who leaves DeVry Group June 30 after More Info »
By Dr. Andy Beedle, Chief Digital Strategist, Norton|Norris, Inc.
The elation of January’s massive influx of traffic has been replaced by February’s “time to clean up after the party” blues. The digital outlook for 2017 looks brighter than ever. Dr. Beedle describes some solid (and easy-to-execute) tactics that will improve your results.
By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.
The Future of Marketing Education By Kristopher T. Loretz, President, Southeastern College
Over the vast course of educational history, recruitment practices have evolved. Social media, mobile media and other forms of online and multimedia marketing are and will forever be changing the recruitment landscape for all types of educational organizations. Loretz’s research concluded the future of marketing cannot be a “cookie-cutter” formula.