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How to Optimize Enrollment Revenue With Lean Management

By Tom King, VP of Client Services and Training with Gregg Meiklejohn, Co-Founder/CEO, Enrollment Resources
In 2003, ER’s Gregg Meiklejohn and Shane Sparks studied ways in which Lean Management disciplines, such as Kaizen, could be reworked and used within the enrollment management process. In breaking down the marketing, admissions, and student retention processes, we were shocked to find many points of constriction and leakage.

Admissions 2020 and Beyond

Pursuing Student and Exchange Visitor Program Certification to Attract International Students Benefits Career Colleges Willing to Undertake the Process

By John Willis, President, MIAT College of Technology Houston Campus
One of the many ways that leaders of career schools can enhance their program offerings is to attract international students, which is proven to benefit the student, the school, and the U.S. economy. MIAT College of Technology Houston campus leaders initiated the SEVP certification process in May 2016 and secured approval in May 2017. Earlier this year, the Houston campus enrolled its first group of international students.

Admissions 2020 and Beyond

Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.

Admissions 2020 and Beyond

Stop the Roller Coaster Effect – The Art of PDL’s and Referrals

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
Schools in our sector have a start, on average, every four to eight weeks. At this pace admissions teams can find themselves in the danger zone of what I like to call, “the roller coaster effect.” The most effective way of reducing the roller coaster effect is to build a solid PDL and referral campaign.

Admissions 2020 and Beyond

The Communication Hierarchy – A Major Tool in Generating Referrals

By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.

Admissions 2020 and Beyond

Filling the Education-Healthcare Pipeline – Panel Perspectives at the UMA 360 Degree Summit

By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
At the recent UMA 360 Summit: Perspectives on Healthcare Innovation, former governor of Massachusetts and Ultimate Medical Academy Executive Chair of the Board of Directors Jane Swift led a panel of local hospital, community, and education experts in a discussion to explore healthcare opportunities and perspectives in an industry experiencing workforce shortages and greater demands from an aging population.

Admissions 2020 and Beyond

Insights and Perspectives on Effective Approaches for Recruiting and Engaging High School Students

By Jennifer Paugh, President, MIAT College of Technology - Michigan and John Willis, President, MIAT College of Technology - Texas
Attracting the attention of high school students takes experience, commitment, tenacity, and creativity. Manufacturing Day. Girls in Aviation Day. Careers in Energy Week. These are just a few examples of recent MIAT College of Technology events that proved to be effective opportunities for meeting and interacting with high school students.

Admissions 2020 and Beyond

The Hidden Motivations of Prospective Students – New Research

By Shane Sparks, Co-founder, Enrollment Resources
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey. An analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in the process, their work situation and motivations.

Admissions 2020 and Beyond