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Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

By Jeffrey M. Silber and Henry Sou Chien, CFA, BMO Capital Markets
Data collected from a number of sources show that postsecondary enrollments will likely decline this fall, although maybe not as badly as expected. For-profit schools (as a whole) could gain share for the first time since FY2010, boding well for such companies as APEI and LOPE.

How Great Speaking Skills can Improve Online Admissions and Teaching Results

How Great Speaking Skills can Improve Online Admissions and Teaching Results

By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

Reclaiming the High School Market – What Professional School Counselors Want you to Know

By Carla Cheatham, Professional School Counselor, Bremen High School; Shannon Gormley, Student Success Coordinator, Tinley Park High School and Vincent Norton, Managing Partner, Norton Norris, Inc.
As students turn to their counselors for guidance, will they continue on the path they chose pre-pandemic? And if they change their plans, how can career colleges be one of the options? There is a great opportunity as a career college sector, as the innovators, to actually work more closely and to really help those students make a smoother transition, whatever their path may be.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

Immediate Steps to Set Up for Virtual Admissions

By Gregg Meiklejohn, Co-Founder/CEO, and Tom King, SVP, Strategic Initiatives, Enrollment Resources
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

Waiting for a Vaccine – Inside Higher Ed

Admissions 2020 and Beyond

By Dr. Jean Norris, Managing Partner/CEO, Norton Norris, Inc.
This article examines the preferences of consumers and how other industries have adapted to realize greater success and client satisfaction. Reducing “friction” in the recruitment process and changing the value proposition in admissions are two areas that are explored in-depth.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

How to Optimize Enrollment Revenue With Lean Management

By Tom King, VP of Client Services and Training with Gregg Meiklejohn, Co-Founder/CEO, Enrollment Resources
In 2003, ER’s Gregg Meiklejohn and Shane Sparks studied ways in which Lean Management disciplines, such as Kaizen, could be reworked and used within the enrollment management process. In breaking down the marketing, admissions, and student retention processes, we were shocked to find many points of constriction and leakage.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

Pursuing Student and Exchange Visitor Program Certification to Attract International Students Benefits Career Colleges Willing to Undertake the Process

By John Willis, President, MIAT College of Technology Houston Campus
One of the many ways that leaders of career schools can enhance their program offerings is to attract international students, which is proven to benefit the student, the school, and the U.S. economy. MIAT College of Technology Houston campus leaders initiated the SEVP certification process in May 2016 and secured approval in May 2017. Earlier this year, the Houston campus enrolled its first group of international students.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected

Stop the Roller Coaster Effect – The Art of PDL’s and Referrals

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
Schools in our sector have a start, on average, every four to eight weeks. At this pace admissions teams can find themselves in the danger zone of what I like to call, “the roller coaster effect.” The most effective way of reducing the roller coaster effect is to build a solid PDL and referral campaign.

Fall 2020 Postsecondary Enrollments: Down, but Maybe Not as Bad as Expected