Admissions Archives | Career Education Review

Reanimating Your Zombie Leads

June 11, 2019 Jenny

Admissions

By Martha Lanaghen, CEO and Founder, The Sparrow Group
Most marketing and admissions organizations think of only one desired outcome: Enroll the student. If you shift from this singular focus to a two-pronged approach, the long-term potential to reanimate your leads will grow exponentially.

Generation T Aims to Shift the Societal Perception of the Trades

June 11, 2019 Jenny

2.08K

Admissions

Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.

Reanimating Your Zombie Leads

Stop the Roller Coaster Effect – The Art of PDL’s and Referrals

May 13, 2019 Jenny

Admissions

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
Schools in our sector have a start, on average, every four to eight weeks. At this pace admissions teams can find themselves in the danger zone of what I like to call, “the roller coaster effect.” The most effective way of reducing the roller coaster effect is to build a solid PDL and referral campaign.

Reanimating Your Zombie Leads

The Communication Hierarchy – A Major Tool in Generating Referrals

December 7, 2018 Jenny

Admissions

By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.

Reanimating Your Zombie Leads

Filling the Education-Healthcare Pipeline – Panel Perspectives at the UMA 360 Degree Summit

November 10, 2018 Jenny

148

Admissions

By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
At the recent UMA 360 Summit: Perspectives on Healthcare Innovation, former governor of Massachusetts and Ultimate Medical Academy Executive Chair of the Board of Directors Jane Swift led a panel of local hospital, community, and education experts in a discussion to explore healthcare opportunities and perspectives in an industry experiencing workforce shortages and greater demands from an aging population.

Reanimating Your Zombie Leads

Insights and Perspectives on Effective Approaches for Recruiting and Engaging High School Students

November 10, 2018 Jenny

Admissions

By Jennifer Paugh, President, MIAT College of Technology - Michigan and John Willis, President, MIAT College of Technology - Texas
Attracting the attention of high school students takes experience, commitment, tenacity, and creativity. Manufacturing Day. Girls in Aviation Day. Careers in Energy Week. These are just a few examples of recent MIAT College of Technology events that proved to be effective opportunities for meeting and interacting with high school students.

Reanimating Your Zombie Leads

The Hidden Motivations of Prospective Students – New Research

September 9, 2018 Jenny

295

Admissions

By Shane Sparks, Co-founder, Enrollment Resources
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey. An analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in the process, their work situation and motivations.

Reanimating Your Zombie Leads

Bridging the Admissions-Marketing Divide

July 13, 2018 Jenny

Admissions

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

Reanimating Your Zombie Leads

Growing Your High School Population – Insights from the Counselor’s Office

July 13, 2018 Jenny

Admissions

By Shannon Gormley, Licensed School Counselor, Tinley Park High School and Executive Director, Association for the Advancement of the College Admissions Profession (AACAP)
This article reveals the opportunities that lie ahead for admissions professionals in career colleges and community colleges to create meaningful partnerships with high school counselors, and make a lasting impact on student outcomes.

Reanimating Your Zombie Leads

Ultimate Medical Academy’s First Virtual Career Fair Will Build on the Success of UMA’s Recent Virtual Open Houses

April 7, 2018 Jenny

Admissions

By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
Building on the success of four recent virtual open houses, Ultimate Medical Academy will host its first virtual career fair on April 20. The virtual open houses are aimed at increasing awareness of UMA and its programs as well as building relationships with potential new students interested in healthcare careers.

Admissions

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