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Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.

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The Role of the Admissions Office in Restoring Public Trust in Career Colleges

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The change in the White House may offer the private, proprietary college sector some hope for fairness, but let’s not waste this opportunity. Regaining public trust is mandatory in securing the future of career colleges.

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Immediate Steps to Set Up for Virtual Admissions

By Gregg Meiklejohn, Co-Founder/CEO, and Tom King, SVP, Strategic Initiatives, Enrollment Resources
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

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7 Characteristics of a Rock Star Rep and How to Transfer Those Attributes to the Rest of Your Team

By Gregg Meiklejohn, Co-founder/CEO, and Joe Girard, Director of Admissions Performance Institute, Enrollment Resources Inc.
In today's ever changing world of admissions at for-profit schools, there are certain skills, attitudes, and behaviors that the Rockstar Reps possess. In this article, we show you how these reps succeed, and how this can be transferred to the rest of your teams.

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It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

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Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.

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This article examines the preferences of consumers and how other industries have adapted to realize greater success and client satisfaction. Reducing “friction” in the recruitment process and changing the value proposition in admissions are two areas that are explored in-depth.

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