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Generation T Aims to Shift the Societal Perception of the Trades

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Written from an interview with Nick Gomez, President, San Joaquin Valley College (SJVC) and Michael Mitchell, Trade Skills and Learning Innovation, Lowe’s Home Improvement
Lowe’s Home Improvement and more than 60 companies, including San Joaquin Valley College, are working together to change the perception of skilled trades. The movement, called Generation T, has three goals: to demonstrate the economic mobility possible with skilled trade jobs, to expose children to trade education early and to encourage students to explore career options beyond four-year degree programs.

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Immediate Steps to Set Up for Virtual Admissions

By Gregg Meiklejohn, Co-Founder/CEO, and Tom King, SVP, Strategic Initiatives, Enrollment Resources
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

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The Hidden Motivations of Prospective Students – New Research

By Shane Sparks, Co-founder, Enrollment Resources
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey. An analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in the process, their work situation and motivations.

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7 Characteristics of a Rock Star Rep and How to Transfer Those Attributes to the Rest of Your Team

By Gregg Meiklejohn, Co-founder/CEO, and Joe Girard, Director of Admissions Performance Institute, Enrollment Resources Inc.
In today's ever changing world of admissions at for-profit schools, there are certain skills, attitudes, and behaviors that the Rockstar Reps possess. In this article, we show you how these reps succeed, and how this can be transferred to the rest of your teams.

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How Great Speaking Skills can Improve Online Admissions and Teaching Results

By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.

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Turning Strangers into Students™ (and Advocates) – A Study on Inbound Marketing and Recruitment in Higher Education (Part 1)

By Dr. Jean Norris, Norton|Norris, Inc., Managing Partner, and Linda Ganster, Managing Partner, The Grandview Group
Recently, a former school owner and advocate of career colleges stated, “The timing on the recovery of the for-profit sector is in direct correlation to fixing the problem in admissions.”

In Tune with the Market: Bellus Academy Creates CBD Curriculum

Filling the Education-Healthcare Pipeline – Panel Perspectives at the UMA 360 Degree Summit

By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
At the recent UMA 360 Summit: Perspectives on Healthcare Innovation, former governor of Massachusetts and Ultimate Medical Academy Executive Chair of the Board of Directors Jane Swift led a panel of local hospital, community, and education experts in a discussion to explore healthcare opportunities and perspectives in an industry experiencing workforce shortages and greater demands from an aging population.

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The Communication Hierarchy – A Major Tool in Generating Referrals

By Dr. Jean Norris, Managing Partner at Norton Norris, Inc. and Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP)
Everyone knows that gaining a referral from a happy customer or client is a great way to attract new business or prospective students. Generating referrals can be challenging and is best done with planning and always begins with trust.

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