By Carla Cheatham, Professional School Counselor, Bremen High School; Shannon Gormley, Student Success Coordinator, Tinley Park High School and Vincent Norton, Managing Partner, Norton Norris, Inc.
As students turn to their counselors for guidance, will they continue on the path they chose pre-pandemic? And if they change their plans, how can career colleges be one of the options? There is a great opportunity as a career college sector, as the innovators, to actually work more closely and to really help those students make a smoother transition, whatever their path may be.
By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
Schools in our sector have a start, on average, every four to eight weeks. At this pace admissions teams can find themselves in the danger zone of what I like to call, “the roller coaster effect.” The most effective way of reducing the roller coaster effect is to build a solid PDL and referral campaign.
By Julene Robinson, Vice Provost of Programs & Academic Affairs, Ultimate Medical Academy
Building on the success of four recent virtual open houses, Ultimate Medical Academy will host its first virtual career fair on April 20. The virtual open houses are aimed at increasing awareness of UMA and its programs as well as building relationships with potential new students interested in healthcare careers.
By Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. and Linda Ganster, Managing Partner, The Grandview Group
Welcome to Part 2 of our 3-part series “Turning Strangers into Students® – A Study on Inbound Marketing and Recruitment in Higher Education.” In Part 1, we looked at both the challenges and opportunities that face the career school sector with a focus on those working in admissions.
By Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. and Linda Ganster, Managing Partner, The Grandview Group
In the third and final part of our study, “Turning Strangers into Students® (and Advocates),” we’d like to return to the traditional sales funnel that served as a catalyst for this entire study.
By Lauren Moline, Marketing Manager, Enrollment Resources Inc.
Imagine students coming to you.
Imagine receiving details on their personality, lifestyle and motivations.
Imagine how your admissions team could use that information to genuinely connect with prospects.
By Martin Lind, Education Vertical Director, Velocify and Gregg Meiklejohn, Co-Founder & CEO, Enrollment Resources
A Senate report sent the proprietary school industry reeling in 2012, and created an image problem that the sector has been trying to recover from ever since. But is the stereotype true today?