By Tom King, Director, Admissions Performance Institute, Enrollment Resources Part 1, covered how to build and train the right team. The next step is creating a winning game plan. We start by first understanding what Key Performance Indicators (KPI) that admissions are centered around.
By Shari Tishman, Head of Marketing, VoiceOps
With enrollment numbers that continue to decline and an increasingly complex higher education recruiting landscape, coaching programs for admissions teams have emerged as critical elements for ensuring the best possible student experiences and delivering stable, consistent enrollment.
By Martha Lanaghen, CEO and Founder, The Sparrow Group
When done well, the campus tour can be compelling and set the tone for the student’s entire enrollment. Take the temperature of your campus tour with Lanaghen’s easy seven-step checkup.
By Shannon Gormley, Licensed School Counselor, Type 73/National Director of Enrollment Solutions and Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. Gormley and Norris explore the tremendous potential that awaits for schools willing to evolve from the traditional “admissions interview” to more meaningful approaches focused on student fit.
By Dr. Candace L. Goodwin, Metro President, DeVry University
The prolonged economic recession in the United States has required most organizations to operate more efficiently, building an infrastructure of doing more with less (Brandl & Traxler, 2011).
By Matthew Schmoker, President/CEO, Legacy Solutions
With appointment conversions low amongst school groups today, it is causing many to ask the million-dollar question, “Why are prospective students not attending their admissions appointments?”
By Shannon Gormley, Licensed School Counselor, Tinley Park High School and Executive Director, Association for the Advancement of the College Admissions Profession (AACAP)
This article reveals the opportunities that lie ahead for admissions professionals in career colleges and community colleges to create meaningful partnerships with high school counselors, and make a lasting impact on student outcomes.
By Vincent Norton, Managing Partner and Consuelo Esparza, Vice President of Marketing & Assessment, Norton Norris, Inc.
This article outlines the reasons why mystery shopping is important for schools given the continued and recent scrutiny in our sector.
By Martha Lanaghen, CEO and Founder, The Sparrow Group
Most marketing and admissions organizations think of only one desired outcome: Enroll the student. If you shift from this singular focus to a two-pronged approach, the long-term potential to reanimate your leads will grow exponentially.
By Jason Vernier, New Business Director, IntegriShield
Since the education sector is highly regulated, it is vitally important that admissions representatives accurately provide information without making promises of employment, salary or scholarships. Audio transcription and modeling offers an effective way for schools to identify and address issues across many areas of the school.