By Gregg Meiklejohn, Co-founder/CEO, and Joe Girard, Director of Admissions Performance Institute, Enrollment Resources Inc.
In today's ever changing world of admissions at for-profit schools, there are certain skills, attitudes, and behaviors that the Rockstar Reps possess. In this article, we show you how these reps succeed, and how this can be transferred to the rest of your teams.
By Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. and Linda Ganster, Managing Partner, The Grandview Group
In the third and final part of our study, “Turning Strangers into Students® (and Advocates),” we’d like to return to the traditional sales funnel that served as a catalyst for this entire study.
By Dr. Jean Norris, Managing Partner, Norton|Norris, Inc. and Linda Ganster, Managing Partner, The Grandview Group
Welcome to Part 2 of our 3-part series “Turning Strangers into Students® – A Study on Inbound Marketing and Recruitment in Higher Education.” In Part 1, we looked at both the challenges and opportunities that face the career school sector with a focus on those working in admissions.
By Dr. Jean Norris, Norton|Norris, Inc., Managing Partner, and Linda Ganster, Managing Partner, The Grandview Group
Recently, a former school owner and advocate of career colleges stated, “The timing on the recovery of the for-profit sector is in direct correlation to fixing the problem in admissions.”
By Lauren Moline, Marketing Manager, Enrollment Resources Inc.
Imagine students coming to you.
Imagine receiving details on their personality, lifestyle and motivations.
Imagine how your admissions team could use that information to genuinely connect with prospects.
By Martin Lind, Education Vertical Director, Velocify and Gregg Meiklejohn, Co-Founder & CEO, Enrollment Resources
A Senate report sent the proprietary school industry reeling in 2012, and created an image problem that the sector has been trying to recover from ever since. But is the stereotype true today?
By Matthew Schmoker, President/CEO, Legacy Solutions
With appointment conversions low amongst school groups today, it is causing many to ask the million-dollar question, “Why are prospective students not attending their admissions appointments?”