By Shari Tishman, Head of Marketing, VoiceOps
With enrollment numbers that continue to decline and an increasingly complex higher education recruiting landscape, coaching programs for admissions teams have emerged as critical elements for ensuring the best possible student experiences and delivering stable, consistent enrollment.
By Jason Vernier, New Business Director, IntegriShield
Since the education sector is highly regulated, it is vitally important that admissions representatives accurately provide information without making promises of employment, salary or scholarships. Audio transcription and modeling offers an effective way for schools to identify and address issues across many areas of the school.
By Jeffrey M. Silber and Henry Sou Chien, CFA, BMO Capital Markets
Data collected from a number of sources show that postsecondary enrollments will likely decline this fall, although maybe not as badly as expected. For-profit schools (as a whole) could gain share for the first time since FY2010, boding well for such companies as APEI and LOPE.
By Susan F. Schulz, EdD, Owner, Schulz School Advisors
It’s a new norm with many discoveries being made by career school and college leaders. One is the great results related to the virtual enrollment process and online teaching. Another is the need to train faculty and staff in effective speaking skills. This article shows how Toastmasters International can provide admissions and instructional staff with needed skills.
By Carla Cheatham, Professional School Counselor, Bremen High School; Shannon Gormley, Student Success Coordinator, Tinley Park High School and Vincent Norton, Managing Partner, Norton Norris, Inc.
As students turn to their counselors for guidance, will they continue on the path they chose pre-pandemic? And if they change their plans, how can career colleges be one of the options? There is a great opportunity as a career college sector, as the innovators, to actually work more closely and to really help those students make a smoother transition, whatever their path may be.
By Gregg Meiklejohn, Co-Founder/CEO, and Tom King, SVP, Strategic Initiatives, Enrollment Resources
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
By Dr. Jean Norris, Managing Partner/CEO, Norton Norris, Inc.
This article examines the preferences of consumers and how other industries have adapted to realize greater success and client satisfaction. Reducing “friction” in the recruitment process and changing the value proposition in admissions are two areas that are explored in-depth.
By Tom King, VP of Client Services and Training with Gregg Meiklejohn, Co-Founder/CEO, Enrollment Resources
In 2003, ER’s Gregg Meiklejohn and Shane Sparks studied ways in which Lean Management disciplines, such as Kaizen, could be reworked and used within the enrollment management process. In breaking down the marketing, admissions, and student retention processes, we were shocked to find many points of constriction and leakage.
By John Willis, President, MIAT College of Technology Houston Campus
One of the many ways that leaders of career schools can enhance their program offerings is to attract international students, which is proven to benefit the student, the school, and the U.S. economy. MIAT College of Technology Houston campus leaders initiated the SEVP certification process in May 2016 and secured approval in May 2017. Earlier this year, the Houston campus enrolled its first group of international students.
By Martha Lanaghen, CEO and Founder, The Sparrow Group
Most marketing and admissions organizations think of only one desired outcome: Enroll the student. If you shift from this singular focus to a two-pronged approach, the long-term potential to reanimate your leads will grow exponentially.