Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.
By Lisa Olmedo, VP of Client Relations, Gragg Advertising
Avoid common mistakes that limit your marketing’s impact and jeopardize your ability to hit enrollment goals. And gain insight on how to create a strong marketing mix that will generate the best return on your investment.
By Dr. Andy Beedle, Chief Digital Strategist, Norton|Norris, Inc.
The elation of January’s massive influx of traffic has been replaced by February’s “time to clean up after the party” blues. The digital outlook for 2017 looks brighter than ever. Dr. Beedle describes some solid (and easy-to-execute) tactics that will improve your results.
By Cat Vaughn, Vice President, Data Strategy & Analytics, Gragg Advertising
Whether you are looking to launch a new program offering or fix and grow your existing programs, this article will give you a glimpse at best practices surrounding program analysis and planning.
By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.
By Richard McCulloch, Vice-President of Client Services, Tribeca Marketing Group A creative redefinition of your comprehensive marketing strategy is an opportunity to improve the outcomes for your institution, not only because of the gainful employment regulations, but as a means to elevate the value proposition of attending your institution.
DeVry Education Group, a global education provider, announced today that Patrick Unzicker has been named senior vice president, chief financial officer and treasurer of DeVry Group, effective May 31, 2016. Unzicker was most recently vice president, chief accounting officer and treasurer of DeVry Group. He succeeds Timothy Wiggins who leaves DeVry Group June 30 after More Info »
By Laura Rees, Director or Brand & Marketing, Cyanna Education Services
Your website is one of the most important ways you advertise to potential students. Is yours doing everything it can to help you recruit them?
By Martin Lind, Director, Education Vertical, Velocify and Liz Dye, Director of Marketing Analytics, Sparkroom
What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions to find out.