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Dive Brief:
- Google announced Thursday that its five career certificates will be available through Guild Education, a company that connects employers with education options for their workers.
- Three of the programs — in data analytics, project management and user experience design — were announced in July. Google is also growing its apprenticeship program and employer consortium.
- It is one of several tech companies developing curriculum to distribute on its own or in partnership with colleges.
Dive Insight:
Google is positioning the certificates as an opportunity for people without a college diploma to access high-paying fields. But the move is part of major tech employers’ bigger strategy to create and distribute curriculum in fields relevant to their business areas. In some cases, they are offering the curriculum on their own, while in others they are working through colleges to reach students.
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