436 colleges’ chances of COVID survival charted – UB
Success or failure may hinge on whether administrators decide to stick with online learning
Some colleges and universities will thrive during COVID this academic year, while others will struggle and some may even “perish,” according to a data analysis by an NYU marketing professor.
Success or failure may hinge on whether administrators decide to stick with online learning or attempt to hold in-person classes while COVID continues to spread unchecked in many parts of the country, Scott Galloway, a professor of marketing at New York University, wrote on his blog.
“Right now half of colleges and universities plan to offer in-person classes, something resembling a normal college experience, this fall,” Galloway writes. “This cannot happen. In-person classes should be minimal, ideally none.”
Galloway has drawn up a chart that divides hundreds of high-profile institutions into categories—thrive, survive, struggle and perish—based on value and vulnerability data.