In today’s higher education landscape, many colleges and universities are clamoring to attract adult learners and the dollars they bring to the bottom line. To gain insight into the mindsets of adult learners, education research firm EAB recently conducted a survey of current and prospective students attending or interested in undergraduate and graduate degree programs as well as certificate programs.
The report, “Understanding the Shifting Adult Learner Mindset: Insights for Growth from EAB’s Adult Learner Survey,” concludes that adult learners are savvy digital consumers when selecting an educational option.
The survey was conducted by EAB’s Enrollment Services and went to current and prospective adult learners in fall 2018, whose names were provided by institutions and entities that work with EAB—both traditional institutions and online programs. The results come from 772 participants. The institutions were not identified.