Colleges’ personalized correspondence with students prompted higher enrollment in summer courses, according to a new MDRC study.
ORLANDO, Fla. — Some Ohio community colleges have found that adding a personal touch to email messages and other correspondence sent to students has helped increase attendance in summer courses.
The colleges are part of an ongoing study project to encourage students to take summer courses in the hopes of helping them complete college. The Encouraging Additional Summer Enrollment, or EASE, study is being conducted by MDRC, a nonpartisan, nonprofit social policy research organization, which released its findings this month and presented them Monday during the American Association of Community Colleges’ 99th annual convention in Orlando.
The study, which is being conducted at 10 community colleges in Ohio, has so far found that personalizing the wording in emails and letters to students about their financial aid had positive results. Those students were more likely to enroll in summer courses. And more students enrolled in summer courses after they received the personalized emails and letters from their colleges along with tuition assistance to cover the gap between their existing financial aid and the cost of summer attendance.