Post University & Thruline Marketing Take Home Gold in the 33rd Annual Educational Advertising Awards
Thruline Marketing and Post University recently won gold for their “Post Makes it Personal” Integrated Campaign and “Post Makes it Personal” TV Spots.
There were a total of 2,250 entries in this year’s 33rd Annual Education Advertising Awards of which 307 institutions won gold. Higher Education Marketing Report sponsored this year’s Awards which present a great opportunity to showcase campaigns against the best in the country. Winners selected have programs and materials that display exceptional quality, creativity and message effectiveness.
“The Post Makes It Personal integrated campaign was a culmination of efforts that the University, in conjunction with Thruline Marketing, executed this past year to rollout our new brand.” said Rich Schechter, Chief Marketing Officer at Post University. “While I am pleased with the success and results of this campaign and our efforts, it is how our associates serve our students and how we live our promise, Post Makes It Personal, that I am most proud of.”
The teams at Thruline and Post University took a meticulous approach in the messaging and campaign development for “Post Makes It Personal” to ensure that it become not just a motto, but a synergistic shift in the way students are served. As a result, Post University is seeing continued year-over-year growth in new student enrollments and it would not have been possible without the combined efforts of the University and the Thruline team.
At Post University and Thruline Marketing, our bottom line is the student. Our commitment is to empower people to invest in themselves, to pursue education and attain rewarding careers. That’s the true reward.
About Post University
Based in Waterbury, Connecticut, since 1890, Post University® is known for its innovation and focus on providing every online and on-campus student an extraordinary educational experience with an unmatched level of personalized support. Among the first in the nation and the first in the State of Connecticut to offer full degrees online, Post fuels the personal aspirations and career goals of its students with inventive and robust learning technologies that deliver in-demand undergraduate and graduate degree programs, small class sizes, individual attention, and customizable degree concentrations. Recognized for its Honors Program, NCAA Division II athletics, and its pioneering role in online education for more than twenty years, Post University is licensed by the Connecticut Office of Financial and Academic Affairs for Higher Education and accredited by the prestigious New England Association of Schools and Colleges (NEASC). Its award-winning Malcolm Baldrige School of Business programs are nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Post is ranked among the best by US News & World Report. Learn more about how Post Makes It Personal™ by calling 800.345.2562 or visiting www.Post.edu. For useful consumer information go to http://post.edu/consumer-information.
About Thruline Marketing
Thruline Marketing offers a full suite of agency services including digital and traditional media, SEO, research, consulting and inquiry generation. The company helps schools excel at reaching the right students through data-driven marketing campaigns and highly engaged inquiries. Since its beginning 30 years ago the company has been and continues to be dedicated to helping people attain rewarding careers through education and training. Thruline is headquartered in Lenexa, Kansas. Visit thru-line.com to learn more.
Media Contact: Tracy Kreikemeier, tracy.kreikemeier@thru-line.com, 913.254.6015