College Board sells student data to schools that use it to boost exclusivity: new report – Mic
Everyone’s personal data is for sale. Including the information hopeful high schoolers give to take standardized tests like the SAT. As reported by the Wall Street Journal (WSJ) on Tuesday, the organization behind the SAT, College Board, is selling test-takers’ personal information to elite universities for a mere 47 cents per name. These universities then use this data to boost their own image of exclusivity.
There are profitable reasons why a college would want to look more exclusive. It makes them appear more selective, like they only take the best of the best. Better yet, it can improve their national ranking, which takes selectivity into consideration when rating each facility. Looking at the top five national universities in U.S. News & World Report’s annual ranking shows just that — the acceptance rate of these schools range from a mere 5-7 percent.
“A school’s academic atmosphere is influenced by the selectivity of its admissions,” explains U.S. News & World Report, who runs the national rankings. That consideration is part of the 10 percent weight given to “student excellence” in determining the rankings.