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Dive Brief:
- A new study from InsideTrack reveals the outreach strategies several big online players in higher education use to recruit prospective students to their programs.
- Colleges reached out to prospective students an average of 16 times, according to an analysis of 20 institutions. Most sent emails and made phone calls, while only four schools sent text messages.
- Eleven schools touted the “flexibility of their online programs” during their first “meeting” with prospects, while eight spoke of their “high level of support” and seven of their accelerated schedule options.
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