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Dive Brief:
- Prospective students using Google to search for information about colleges will now find details for two-year institutions and popular certificates and associate degrees at four-year colleges, the company announced.
- The update augments the search engine’s year-old feature offering details such as tuition and acceptance and graduation rates for four-year colleges. Also new is the ability to generate lists of colleges based on searchable factors such as field of study and location.
- Google’s expanded features arrive as college application season gets underway and students turn to consumer tools and rankings to inform their selections — behavior higher ed experts have long cautioned may not result in the best college pairing for students.
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