Home News Why Education Leaders Should Learn From Goodwill – The Evolllution

Why Education Leaders Should Learn From Goodwill – The Evolllution

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Goodwill became a leader in the competitive MOOC space, without anyone in the industry paying much attention. And the fact Goodwill’s success went unnoticed is a wake-up call for higher education.

In February 2019 I wrote an article about Goodwill’s online course platform,which more than 31 million people utilized in 2018. That means Goodwill—the famous non-profit—is one of the biggest Massive Open Online Course (MOOC) providers in the world, second only to Coursera and well ahead of both Udacity and edX.

Judging from responses I received, it appears almost no one in the higher education or EdTech space knew this until I reported it. With all the hype about MOOCs and all the press about higher education disruption, jobs, and the future of work, you’d think it would be impossible that this kind of story would go unnoticed. But it did.

There are reasons it went unnoticed and in those reasons is a great lesson that everyone in higher education and EdTech should heed.

Goodwill’s success has little to do with how much funding it receives. The resources invested in its online platform are a tiny fraction of that invested in Coursera, Udacity and edX. Its success doesn’t have anything to do with a breakthrough technology, getting media attention or forming partnerships with elite universities. Instead, they got the premise right. They tapped directly into the single greatest motivator for people pursuing education: a job.

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