How to Get Students to Fill Out the Fafsa? Enlist Instagram Influencers – The Chronicle of Higher Education
Instagram influencers, or people who have a bevy of followers and manicured photos on the social-media website, will try to sell you weight-loss tea, prepared-meal kits, or subscription boxes of dog treats. Now, a select few influencers are hawking the Free Application for Federal Student Aid form.
Despite the possibility of free money, some prospective and current college students don’t fill out the form, known as the Fafsa. The process can be confusing and lengthy. But in a social-media-savvy move, the U.S. Department of Education has teamed up with Instagram influencers and college bloggers to prompt more students to apply, with the hashtag #ButFirstFAFSA.
About 1,000 posts carry the hashtag, and are marked with #ad and #sponsored to show that an influencer was paid to publish the content. Most images feature smiling young women — posing in front of their university, drinking coffee, reading a book.