The newest students are transforming the way schools serve and educate them, including sending presidents and deans to Instagram and Twitter.
They are, of course, super connected. But on their terms. Which is why college-bound iGens (Gen Zers, if you prefer) present a challenge to the grown-ups on campus eager to reach and teach them.
Consider orientation season. Katie Sermersheim, dean of students at Purdue University, has a mother lode of information and resources to share (including wellness initiatives and a new mindfulness room). But getting iGen’s attention?
“It can be frustrating slash extra challenging to figure out how to get the word out, whatever that word is,” Ms. Sermersheim said. “I do get discouraged.”