Kansas City Financial Leader Joins Higher Education Marketing Firm as Chief Financial Officer
Missy Ling has joined Thruline Marketing as CFO. The hiring of Ling marks continued investment in growth for Lenexa-based Thruline, a company specializing in higher education marketing.
In her role at Thruline, Ling will align the financial and accounting functions of the company. “My unique experience in the advertising and marketing industry has prepared me to collaborate with the Thruline team to achieve financial results,” Said Ling. “I look forward to delivering financial support to our internal and external partners through simplicity, approachability, and most importantly, producing strong return on our investments.”
“Missy’s stellar financial background in marketing and advertising will be crucial as we grow our company, “said Mike McHugh, Thruline CEO. “We are excited to have Missy join Thruline not only for her expertise, but also for her leadership ability and fit with our culture.”
Missy joins Thruline at a time of growth following a recent rebrand and separation from Keypath Education. This transition positions Thruline for growth and success in being the leader for higher education marketing.
Ling joins Thruline from greyhealth group where she served as senior vice president. Prior roles included CFO for Ascend Integrated Media, LLC, and VP/Director of Finance and Operations for Zillner. She has a Bachelor of Science in Accounting from Missouri State University, and Master of Business Administration from Rockhurst University.
Visit thru-line.com to learn more about Missy and the Thruline leadership team. You can also connect with her on LinkedIn.
About Thruline Marketing
Thruline Marketing offers a full suite of agency services including digital and traditional media, SEO, research, consulting and inquiry generation. The company helps schools excel at reaching the right students through data-driven marketing campaigns and highly engaged inquiries. Since its beginning 30 years ago the company has been and continues to be dedicated to helping people attain rewarding careers through education and training. Thruline is headquartered in Lenexa, Kansas. Visit thru-line.com to learn more.