
(view
PDF)
Knowing how and when to engage a consultant may be less expensive
in the long run than finding out too late that a process, procedure
or regulatory requirement is not being met. (Published June 2008)
(view
PDF)
Ron Salmon has become known as a leading advocate for the sector
with frequent presentations at national, regional and state association
meetings. In this interview, he shares his perspective on recent
developments within the sector and comments about those who have
helped influence his career. (Published May 2008)
(view
PDF)
Answering difficult questions in an admissions interview doesn’t
need to be hard, if you understand the process and what the prospect
is really asking. (Published April 2008)
(view
PDF)
Career colleges should and need to be part of integrating service
learning in the curriculum of their programs. Dr. Gary Meers outlines
the key components of a successful service-learning program and
details the possible outcomes for all parties involved. (Published
March 2008)
(view
PDF)
Successful leadership starts with the creation of a unique ability
team. Each team member’s complementary ability is key to producing
a result that’s bigger than any one member of the team could
produce individually. Organizations are best led by example and
site visitations as often as possible to provide motivation and
to personally check on the operation. (Published February 2008)
(view
PDF)
Career college admissions sales practices have evolved over the
years, attempting to keep pace with a changing marketplace. Today,
there is an even greater need to adapt the admissions sales process
to match the Internet-driven, information-rich environment in which
schools now compete. (Published January 2008)
(view
PDF)
Now that Internet marketing has become an integral part of the overall
marketing strategy for career colleges, savvy managers must develop
expertise to deal with the onslaught of questionable online marketing
tactics that have become prevalent in this field. (Published December
2007)
(view
PDF)
The challenge of an effective educational brand management strategy
is that it can only be maximized to the degree that every member
of the academic community plays a role in fulfilling the brand promise.
(Published November 2007)
(view
PDF)
The Cohort Default Rates show a very different picture once the
playing field is leveled, with the proprietary sector experiencing
the largest percent of rates that decreased from over 10 percent
for FY 2004 to under 10 percent for FY 2005. (Published October
2007)
(view
PDF)
The bids made for the schools in this case history demonstrate that
there is a wide range of bids that different prospective buyers
will make for the same schools. The varying characteristics of the
buyers largely explain these valuation differences. (Published September
2007)
(view
PDF)
We are excited, once again, to have put together our special convention
issue. We have focused our attention on remarks from the state associations
and national accrediting agencies, as well as reports and commentary
from those well respected in the field of higher education. We plan
to feature additional presenters in future issues.
Although some of the breakout sessions and meetings presented serious
issues we face as a sector of education, the convention also offered
a great time with friends, old and new, as many of our photos and
lighthearted comments reflect. Like the convention, we have something
of interest for everyone in our sector. (Published August 2007)
(view
PDF)
In this interview, David reviews his life and development as a career
college leader, reflects on the founding of Corinthian Colleges,
and offers some observations on the current state of the career
college sector. (Published July 2007)
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